Research into political campaigns overwhelmingly shows personal contact made to a voter is 10x more effective than pricey TV ads and mailers in persuading them to 1) return their ballot and 2) vote a certain way.
That's why Reform California has created an innovative program to engage voters in the 2026 midterm election using personal contacts - including handwritten letters, easy-to-use voter guides, conversations at the door, and neighborhood events.
Winning in CA in 2026 = Boosting Turnout
Turnout in midterm elections drops to half of what it is in a Presidential election - going from 78% turnout in 2024 to an expected 35-45% turnout depending on the region of the state. Whichever political party boosts turnout on their side will gain an advantage.
This program has a clear goal: turnout 700,000 low-propensity voters statewide that would not have ordinarily voted in a midterm election. More importantly, we want to concentrate that turnout in 26 "target" seats - producing at least 15-25000 more votes for our endorsed candidate in each target district.
We are recruiting 26,000 volunteers statewide to take a specific list we provide them of low-propensity voters in a neighborhood in a target seat. (Note: almost everyone lives in a target seat - or within a 30-60 minute drive of one.)
You will drive to those homes - not walk since we are skipping most homes and going to specific ones of low-propensity voters. You will knock and leave a door hanger at homes that don't answer. You need to continue to go to doors or go back to previous doors until you complete 26 actual person-to-person conversations. While leaving door hangers is ok, remember this program only works with personal contact is achieved so that is all we are counting.
If you sign up for this program, please make sure your commitment is FIRM that you will complete 26 conversations at the door.
We need volunteers to host and/or help get attendees to our "Barbeque, Beer & Ballots" events in October 2026 - our version of “ballot harvesting” events that make voting fun, easy and secure while covering our voter guide with our endorsed candidates!
If you sign up for this program, please make sure your commitment is FIRM that you will organize your own event or get issue enough invites to one of our public events to get 26 attendees to one of these events.
Reform California needs your financial support to execute this entire campaign plan. Early financial support is more valuable than late support - as we use our fundraising milestones to seek and secure MATCHING FUNDS from coalition partners.
