Reform California and Steve Hilton Launch General Election Victory Plan

"We are gearing up our General Election campaign strategy in partnership with Steve Hilton, our statewide slate of candidates, and our target-seat candidates," said DeMaio. "This is an integrated campaign plan to make volunteer engagement as effective and efficient as possible."

According to DeMaio, the campaign will focus on two issues that unite voters across party lines: lowering California's cost of living and restoring trust in elections through Voter ID.

COST OF LIVING AND CA VOTER ID

DeMaio said the campaign's message heading into November will be simple:

"Cost of living. Cost of living. Cost of living."

"We are going to be the alternative to the high cost of living in California," DeMaio said. "We represent the relief Californians need on every part of their household budget."

The campaign will focus on exposing the taxes, regulations, mandates, and government waste that have driven up housing costs, utility bills, gasoline prices, and other everyday expenses for California families.

At the same time, Reform California will aggressively promote the California Voter ID Initiative — a bipartisan measure that would require voter identification, citizenship verification, and regular voter-roll maintenance.

"Voter ID is a great motivating factor," DeMaio said, noting that strong support for election integrity extends far beyond Republican voters.

DeMaio said these issues will form the foundation of Steve Hilton's General Election campaign and provide Republicans with a winning message to build a broad coalition of voters seeking change in California.

JOIN THE NEXT CAMPAIGN BRIEFING

Every Wednesday at noon Reform California hosts a statewide volunteer briefing featuring campaign updates, volunteer opportunities, candidate training, and organizing efforts for the November election.

RSVP HERE

THE 26 IN 2026 PLAN

A key part of Reform California's strategy to elect Steve Hilton is its ambitious 26 in 2026 campaign — a coordinated grassroots operation focused on voter turnout, voter contact, and ballot collection in 26 key target districts statewide.

The program is built around a simple principle: personal voter contact wins elections.

Research consistently shows that voters are far more likely to return their ballot and support a candidate when they receive direct personal contact rather than simply seeing television advertisements or campaign mailers. That's why Reform California has created a statewide voter-contact program centered on handwritten letters, voter guides, conversations at the door, text messaging, and neighborhood events.

HAND-WRITTEN VOTER GUIDES — 2.6 MILLION HOUSEHOLDS

Two rounds of hand-written voter guide mailings will be sent to Republican, Independent, and Latino voters statewide.

CANVASSING — 2.6 MILLION DOORS

Volunteers will conduct door-to-door voter outreach in target districts to increase turnout and persuade swing voters.

BALLOT HARVESTING — 260 EVENTS

Reform California will host hundreds of "BBBs: Barbecue, Beer & Ballots" events designed to collect ballots, activate volunteers, and increase voter participation.

To maximize Steve Hilton's chances of victory and build support for the broader reform ticket, Reform California is concentrating resources in 26 targeted Congressional, State Senate, and State Assembly races. To view the full list of endorsed candidates and target districts, click HERE

Find out more and how you can help the 26 in 2026 campaign HERE

THERE IS NO TIME TO WASTE—VOLUNTEERS DETERMINE THE OUTCOME

"If we're going to win in California, it's going to require that all of our volunteers are activated and supported," DeMaio said. "We need to make sure our candidates have the messaging, the materials, and the grassroots support necessary to win."

With ballots scheduled to go out this fall, Reform California is urging supporters to begin organizing now by recruiting volunteers, opening campaign offices, organizing voter-contact programs, and building the statewide operation needed to elect Steve Hilton, pass the Voter ID Initiative, protect Proposition 13, and deliver change in California.

The General Election starts now.