Image Credit:
Canva
Reform California has kicked off a massive new phase in its grassroots movement—launching over 2 million personal text messages statewide, urging voters to support Voter ID and reject Prop 50.
But this campaign isn’t about just reaching voters—it's about activating them. Each message encourages recipients to forward the text to friends, family, and coworkers sparking a chain reaction of civic engagement that’s spreading across the state.
“We’re not waiting for the political establishment or the media to tell our story.” said Carl DeMaio. “We’re putting this campaign directly in the hands of Californians—literally, through their phones.”
Organizers say the texting effort has already reached millions of voters within days, with momentum continuing to build as supporters share messages within their own networks.
“This isn’t a one-way campaign—it's a ripple effect,” said DeMaio. “Someone gets a text about Voter ID, they send it to ten friends, and those ten send it to ten more. That’s how you build a people-powered movement.”
This campaign combines modern communication tools with old-fashioned word-of-mouth organizing. Reform California volunteers are using texting platforms to start direct, authentic conversations with voters—many of whom are frustrated by Sacramento’s corruption and eager for voice.
At the center of the effort is the push to qualify for the California Voter Id Initiative, which would require identification to vote and restore confidence in elections. At the same time, Reform California is warning voters about a deceptive measure from Sacramento that would eliminate the citizens’ redistricting commission and let politicians draw their own political boundaries behind closed doors.
“Politicians shouldn't be allowed to choose their voters,” said DeMaio. “That’s why we’re building a statewide network—to make sure every Californian knows what’s at stake with Prop 50.”
Reform California’s 2 million-text campaign follows its successful 1.5 million handwritten letter initiative launched earlier this month and marks another step in its plan to bypass the establishment of gatekeepers through direct, personal voter outreach.
“This is what democracy looks like in the digital age—neighbors informing neighbors, voters mobilizing voters,” DeMaio said. “We’re proving that real reform doesn’t come from Sacramento—it comes from people standing together and refusing to stay silent.”
“This movement isn’t stopping at texts,” said Carl DeMaio. “We’re knocking on doors, writing letters, gathering signatures, hosting rallies—whatever it takes to reach Californians directly. Every person we connect with helps us push back against the corruption and take our state back.”
“Join us, be part of something bigger than politics—be part of a movement to restore honesty, accountability, and common sense in California.”
.jpg)